The Post Web (2024)
editorial | branding
The Post Web is a visionary campaign by Outlier Ventures, presenting their perspective on the next evolution of the internet. The creative brief called for a bold, mysterious, and futuristic visual identity that would reflect the depth and complexity of a reimagined digital future.
Spanning six months from concept to rollout, the project covered every touchpoint—branding, social and video campaigns, landing pages, event activations, and a comprehensive PDF thesis. I helped to design and launch a cohesive, multi-channel experience that included interactive web content, downloadable assets, teaser videos, and community engagement.
For the brand direction, I developed a dark, tech-centric colour palette elevated by electric blue accents to evoke a sense of innovation and digital intensity. This was paired with dynamic visual elements—circular waveforms, modular data motifs, and a unique infographic system—to ensure consistency across print and digital formats. To further enhance the campaign’s depth, I created a bespoke library of AI-generated imagery used across all assets, particularly within the thesis document, adding an additional layer of visual intrigue and thematic cohesion.
