Outlier Ventures (2025)
Branding
I led the visual identity refresh for Outlier Ventures, with the objective of evolving the brand while preserving key elements such as the logo and typography. The challenge was to create a cohesive suite of distinctive brand assets that could be applied consistently across all touchpoints.
The updated direction reflects Outlier Ventures’ vision of “Designing the Interface to a Post-Web World.” This was brought to life through the use of circular waveforms and fluid motion graphics—visual metaphors for technological convergence, continuous evolution, and the frontier of innovation.
A key part of the refresh involved developing a distinct visual system for AI-generated imagery. This included a signature overlay of luminous dots and connecting lines, designed to suggest networked intelligence and digital interconnectedness.
Working to a tight two-month timeline, the rollout included an updated homepage design, slide and document templates, a refreshed social media presence, and a structured visual reference system for AI-generated content.
