Oddin (2023)

Branding

As part of the accelerator program at Outlier Ventures, I worked closely with the team at Oddin, a start-up developing decentralised infrastructure for digital advertising. With no existing brand framework in place, I had full creative freedom to define Oddin’s visual identity, including the design of its logo and brand guidelines.

The name "Oddin" takes inspiration from Odin, the all-seeing Norse god of wisdom. Reflecting this, I designed the "O" to resemble an eye—clean, modern, and symbolic—capturing the company’s innovative and future-focused vision.