Holden, 2018

Animation | video

For Holden, I created a series of custom animated videos tailored to individual customers as part of a personalised video campaign. Each video featured personalised elements—including the customer’s name, gender, message, vehicle model and colour, as well as dynamic cityscapes representing 11 locations across Australia and New Zealand.

My role involved designing a flexible system of visual assets, which I then animated using After Effects. These animations were integrated into the Idomoo platform, where data sheets powered the generation of thousands of unique videos. The final assets were deployed as part of a personalized email campaign, delivering a highly targeted and engaging customer experience.