FutureSpark (2024-2025)

Branding | print

FutureSpark Base Camp is a new tech accelerator based in Riyadh, Saudi Arabia, launched in partnership with NEOM and the National Technology Development Program. The program attracted a diverse group of international startups for in-person workshops, mentorship, and industry networking—designed to fast-track their growth and set them up for successful fundraising. At the end of the program was an exclusive Demo Day attended by 250+ invited investors and VCs.

I was responsible for the full creative execution of FutureSpark’s visual identity—from initial branding and event launch through to Demo Day. For the final event, I designed large-scale environmental graphics including exterior and interior wraparound banners, branded presentation backdrops, and printed merchandise.

At the heart of the brand system was a series of modular, dynamic lightboxes—developed to flex across various venues, partnerships, and spatial constraints. This adaptable framework ensured a bold yet cohesive visual presence across all touchpoints throughout the six-month program.